Turmoil in the Coffee Industry
The pillars of our brand are quality, transparency, and a non-negotiable commitment to social and environmental sustainability. Accessibility to high-quality specialty coffee has been our mojo since the beginning of our operation.
As highlighted in mainstream and independent media, the cost of coffee production and logistics has reached unprecedented levels with no signs of easing anytime soon.
Climate change is at the forefront of the current crisis, reducing the land suitable for coffee cultivation, while population growth is driving up demand. Researchers from Zurich University are tracking the current rate of land availability for coffee cultivation. They have found a dramatic acceleration of this phenomenon during the past decade, exacerbating the supply shortfall.
Unpredictable weather patterns in key coffee-producing areas, particularly Brazil, have severely impacted crop yields. Brazil, responsible for 42% of the world's arabica coffee supply, is experiencing a second consecutive drought and heatwave, resulting in suboptimal growing conditions and lower yields.
With global demand for coffee expected to exceed current supply levels, the industry faces a difficult pricing trend. This imbalance between supply and demand exerts continuous upward pressure on coffee prices.
Despite the challenging conditions, we remain committed to sourcing the best quality beans and delivering exceptional coffee to you.
We are working closely with our associate farmers, more than ever before, to maintain volumes and consistency, mitigating the impact of rising prices.
As we navigate these challenges, we appreciate your support. The factors driving up coffee prices are complex and directly affiliated with current global issues.
Thank you for your continued loyalty. We look forward to continuing to serve you with the best Colombian specialty coffee experience.